In 2018, we introduced Ecocert-certified organically grown cotton into our collection and as of 2020 the majority of our denim program and cotton styles are produced in this preferred fibre. Organic cotton is grown without the use of carcinogenic chemical fertilisers, pesticides, and insecticides, making it much better for the environment, the people who produce it and those who wear it. While the use of toxins in industrial cotton farming practices strips the land of fertile topsoil, organic cotton farming instead promotes nutrient rich land which allows crops to grow indefinitely and plays a vital role in capturing carbon and conserving biodiversity. Basically, healthy soil equals healthy people and planet. 

Explore our Womens Organic Cotton Collection and Mens Organic Cotton Collection.


A frontrunner in the world of responsible fibres, hemp is grown organically without the need for synthetic pesticides, herbicides or fertiliser as it is self-mulching and regenerates the soil with its own nutrients. It uses significantly less water than cotton, has a larger yield per acreage, grows twice as fast, and is naturally mould- and UV-resistant. On top of all this, hemp converts an incredible four times more CO2 than trees – good one, hemp. You’ll often find this hero fibre blended with organic cotton in our collection to make it extra soft. 

See our Womens Hemp Collection and Mens Hemp Collection.


Made from the resilient fibres of the flax plant, linen is not only one of the more sustainable fabrics out there, it’s also one of the oldest. Long praised for its durability, breathability and soft handfeel, this preferred fabric is produced with significantly less water than cotton and also emits less carbon. The flax plant is a hardy crop and can grow in poor soil, plus it’s naturally resistant to pests, allowing it to come up without the need for pesticides or fertilisers. When processed, the whole plant is used and nothing is wasted – extra bonus points there. 

See our Womens Linen Collection and Mens Linen Collection.


Recycled fabrics allow us to enjoy the properties of certain fibres without the environmental impacts of creating them new. Better yet, using them redirects pre- and post-consumer waste from landfill and into something useful and lasting – an outcome we can all agree is pretty great. 

It’s important to note that synthetic fibres, whether recycled or otherwise, release microplastic particles into our waterways when washed so we always recommend using a guppy bag when caring for them. 

See our Recycled Fabrics Collection.



Like linen, ramie’s great benefits have long been appreciated around the world, particularly in China, India and Indonesia where it’s been used for over five thousand years. One of the strongest fibres out there, ramie is naturally resistant to bacteria and mould, allowing it to grow without the need for chemical fertilisers, pesticides and insecticides and making it therefore much better for the environment. On top of this, the ramie plant grows in all seasons and can be harvested up to six times a year with a crop life of six to twenty years. Talk about a good player. 

See our Womens Ramie Collection.