LINEN

Linen is one of our sustainable focus fabrics, made from the flax plant, it is biodegradable, strong and breathable, anti- bacterial and beautiful.

BETTER FOR THE ENVIRONMENT: Using less water than cotton to grow, the flax plant is not only pest resistant, but one of the oldest known fibres to mankind! Because it's a natural fibre, flax linen is recyclable and biodegrade. The whole flax plant can be used, leaving no waste. Linen is an extremely strong fibre so the garments will last a very long time - this is often overlooked but longevity is actually one of the most sustainable attributes to a garment and we wish to support and promote this. Linen clothes will not lose their shape after washing, if anything, they will become softer and more pleasant to the skin over time.

BETTER FOR YOU: Linen is highly breathable and allows air to move around you freely - this releases moisture build up which in turn reduces any perspiration. Fun fact, this will actually further prevent your allergies acting up too!

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ORGANIC COTTON

In 2018, we have made the decision to take a stand against chemically intensive cotton and switch to organically grown cotton in as many styles as we can. Organic Cotton vastly reduces the use of chemicals that can be carcinogenic and environmentally damaging - a win-win situation for you and the environment. And sometimes changing processes is as simple as asking and being persistent! We reached out to all of our friends who manage our manufacturing and asked if it was possible to switch to Organic Cotton, especially for our denim. We were really excited to hear that it was possible to alter the yarn supply with very little change to the look or feel of our signature denim styles. The environmental advantages far outweighed the extra cost t
hat we are happy to pay and two years later, we can finally introduce you to our new Organic Cotton Denim styles.

BETTER FOR THE ENVIRONMENT: Our Ecocert certified OrganicCotton is grown without the use of carcinogenic chemical fertilisers, pesticides, and insecticides.
Therefore helping to improve the quality of the land, prevent water contamination, and conserve biodiversity -these are huge positive advantages for our environment and the health

RECYCLED COTTON

Our new Recycled Cotton tote bags are made from the normally waste areas from a garment cutting table. These remnants were usually used for stuffing teddy bears but sadly synthetics took away the ability to use the waste.

BETTER FOR THE ENVIRONMENT: We are very excited that our factories have the initiative to up-cycle and regenerate the raw materials for us into these beautiful fabrics. They are by nature slightly irregular due to the different fabrics recycled making them even more special to us. Up-cycling is the far more positive alternative for the environment than recycling because the waste comes back into the world as amore valuable and longer lasting item - this is a sustainable theory we absolutely love and want to do more of! We will be working to try and include more recycled cotton products in the near future and aim to adapt this approach to other garments as well as our accessories.

BETTER FOR YOU: We have all been recycling home waste for a longtime now and the next step is purchasing as many items as possible that are produced from recycled raw materials.

RAMI

Ramie has been used for over five thousand years in China, India, andIndonesia - making it older than cotton! It is the lesser known gem of sustainable fabrics using very little water, fertilisers, or pesticides.

BETTER FOR THE ENVIRONMENT: Extremely breathable and one of the softer and more comfortable fabrics to wear, it is also one of the strongest natural fibres and possesses many qualities of cotton and linen. It does not cause skin allergies, is resistant to bacteria and mold and has thermo regulating properties - making Ramie a highly sustainable eco-friendly fibre. The ramie plant is a hardy plant that can grow all year round, can be harvested up to 6 times a year, produces consistent raw material and has a crop life from 6 to 20 years. Ramie is a perfectly sustainable raw material for us to use.

BETTER FOR YOU: Ramie fabric is light and breathable, making it the ideal fibre to use in comfortable clothing for warm and humid summers.It is a highly sustainable fibre source which makes it a wonderful eco-friendly alternative to synthetic fibres and as a wearer you can sleep easy knowing your clothing choice has made a positive impact on the earth.

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