THRILLS x GROOVIN THE MOO 2026

Thrills x Groovin the Moo: Dust, Denim & Fun Chaos

There’s something about local + regional festivals that just hits different, and this year’s Groovin the Moo delivered exactly that. Sun filled afternoons, dirty boots, graphic tees as far as the eye can see and a crowd that showed up ready to get lost in the music — the atmosphere was pure joy in the best possible way.

Us and a bag full of hats to give away.	You guys doing 10 laps to find us.
Watching The Terrys!	POV: You're organised - even at a festival.
The Chats!!!	Barclay and Milli - matching.
Finding spots to shoot the collection.	Interviews with you guys!!!

We got up close and personal with The Terrys and The Colliflowers. Wondering what their pre-show huddle is? Check it out here. There’s something refreshing about artists in the GTM environment; everyone feels more connected, less polished and way more real.

Apart from our backstage and artist interviews, our biggest highlight was spotting all of YOU in the crowd. We were so stoked to see so many of you out there and get the chance to chat. In case you didn't notice us... we also shot a small Thrills campaign throughout the festival, documenting the people and the magic of the weekend. The kind of moments you can’t really plan for. The goal was simple: capture Groovin the Moo exactly as it felt.

Groovin the Moo reminded us why live music culture matters. It brings people together from everywhere, gives regional communities something special to rally around, and creates the kind of memories that stick long after the stages are packed down.

Until next time, GTM.