We've just launched part two of our Summer 2018 FADED collection; Featuring new swim along with textured linens, hemp blends, classic corduroy and, of course, our cottons. We took a road-trip with nothing but the essentials and no destination in mind. No GPS, no service, no calling home. Our only direction; South to the middle of nowhere. Shop FADED 2.0 online now.
FADED in the Byron Bay Hinterland Our latest FADED Summer 2018 collection is a balance between the paradise of Byron Bay and faded textures of the hinterland. To bring the collection to life, we took a little road-trip into the hills with our good friend and photographer Jeremy Gryst. Photography: Jeremy Gryst Creative direction: Tab McGregor & Nat Collins Models: Luca Kiripun & Jemma Dalitz Hair and makeup: Mariah Hearn Social media: Madi Kliendienst Shop the shoot here.
Our kind of love story. One of our favourite photographers, Brooke Olimpieri from Filthy Mouth Creative, shot our latest Summer arrivals on LA couple, Dani and Marlon, in their Downtown LA apartment. ABOUT THE SHOOT: "Dani & Marlon are my favorite people ever. I love to photograph them, I love to hang with them, I love to see Marlon perform, he is the most fantastic musician. They just have this irresistible energy, I love being around them. I went to their place with my box full of Thrills, a bottle of mezcal, and my camera. They live downtown La in this amazing old building. Marlon put on some tunes, Dani danced around and they playfully acted out my idea of a romantic date night with a bath and a sweet song, followed by dinner on their rooftop. They are the real deal, a modern true romance. Their chemistry is insane, they are so in love. After all, even the losers get lucky sometimes." - Brooke (Filthy Mouth Creative) SHOP THE SHOOT
Our latest collection, ‘FADED’, is inspired by the distinctive textures of our rugged terrain: The deep horizon hues, the subtle shadows of the palms, the earthy tones of our Byron Bay home. The core of the collection is natural, both in colour and feel. From textured linens and hemp blends, to bold corduroy and cottons, this range is our most diverse yet. Denim has, and always will be at the forefront of our collections, however this season also explores sustainable fabrics such as hemp, linen and organic cottons. Each style has been carefully curated, refined and constructed with quality in mind. While there is character in each piece, each garment remains as a timeless staple. Shop our Summer collection online now.
Rats Mano is a proper Tokyo local. He used to run a bar/nightclub in Harijuku that was home to all of the big time Japanese musicians & actors as well as celebrities from all over the world. Mano is a pretty prolific character with a solid reputation in the Japanese vintage motorcycle scene. He even has his own motorcycle club of friends that do bike runs all over the Japanese coast and mountains. He eventually burnt out on the bar and nightclub scene and wanted to create a new business that he was proud of. Mano set out to make a clothing brand inspired by Rock n'Roll and motorcycle culture, that embodied all the finest points of Japanese attention to detail. Mano or “Rats” is the founder and owner of the brand Rats and their concept store “The Jolly Roger” in Tokyo. They commit to small capsule collections made in Japan and each and every piece is carefully thought out, and of high quality. Rats was on holiday in Australia late in 2017, and Thrills mechanic Yui contacted him to catch up. Once Rats met Yui and saw all the similarities shared between Thrills and Rats, in both style and their love for vintage choppers, the seed was planted and the mission to collaborate was born. Thrills X Rats Available at our online and flagship stores SHOP THE COLLAB
Our latest range, Blood of Paradise has arrived filled with all the muted, moody tones you know and love Thrills for. With all new colours and cuts in our best selling denim pieces and brand new patterns and styles found over the main collection, this range is sure to please.
BADLANDS For the latest THRILLS release, we headed out to an otherworldly land with nothing but the clothes on our back. The latest range, BADLANDS is a collection of mixed materials, earthy tones and statement patterns. Drawing inspiration from the late 80’s punk movement, vintage motorbike culture and Woodstock in the 60’s, this collection mixes timeless classics into one cohesive piece of storytelling. Every item has a tale to tell. BADLANDS embodies the THRILLS love of denim with all new colours, styles and cuts and features our meticulous attention to detail. Military surplus features heavily with trench coats, shirts and pants and we’ve gone back to our roots with earth tones; burnt reds, tonal greens and faded tan for the colder months. View the latest THRILLS collection BADLANDS online now.
Two iconic lovers, one getaway car and the open road. THRILLS latest campaign, True Romance, features Ashley Smith & Braydon Szafranski, shot by Jason Lee Parry in California. Ashley, a forever Thrills muse has been featured over numerous publications since being discovered at a punk show in 2009. She embodies the Thrills vibe with her entire being; wild, carefree and totally badass. Brayden, a pro skater from Vegas, has ridden over the years for Baker and Emerica and is one of the biggest personalities to come out of the skating industry in recent years. Featuring THRILLS denim and key styles from our latest ranges, the couple altered and personalised their favourite pieces, wearing them across a road trip through the desert to a small hideout where they set alight the night, literally. The latest campaign encapsulates THRILLS in all its raw and uninhibited glory, destroyed and dirty denim, striking colours and fabrics. There is nothing tameable here.
The O.G, our very own astronomical loving, creative genius Tabitha McGregor sat down to tell a little of her story. From growing up in Kansas, to building a business from the ground up, learn a little more about our favourite big boss lady. SHOP TAB'S AUTUMN PICKS 1. HOW WAS THRILLS BORN? Thrills came about 7 years ago when my husband Brooke and I teamed up with our good friend Ryan to start importing vintage motorcycles from the US. We were between jobs, and enjoying the Byron lifestyle. I had just had my second son, so was keen to keep creating. We were a young family with hunger to build a future for ourselves. Brooke and I both come from a fashion background so the natural progression was to introduce some apparel alongside the bikes. Our first collection consisted of 8 t-shirts for mens. With each collection we would gradually start introducing new garments, some denim, some shorts, some shirts until we had a full blown mens collection. Once we started seeing girls around town wearing the mens clothes, we decided to introduce a womens collection. Our womens and mens collections are now equal in our business. 2. WHAT’S YOUR ROLE AT THRILLS? My main roles at Thrills are designing our womens collections, overseeing the design room and creative direction. 3. WHAT’S YOUR CREATIVE PROCESS/ HOW DO YOU GET INTO A CREATIVE SPACE? For clothing design I think about what I am wanting to wear in that season I am also a crazy people watcher, I love seeing how people put their outfits together, street style is so important to our industry. You can see patterns emerging, what colours are trending what shapes, fabrications etc. Being a brand owner, I care deeply about what I do, I’m getting inspiration from so many different avenues all the time. I have a fine arts background so I also make sure I am drawing or painting outside of work to keep my creative juices flowing. 4.WHAT'S YOUR PERSONAL STYLE & HOW DOES THIS TRANSLATES INTO YOUR DESIGN PROCESS? I am a jeans and t-shirt kinda gal. I like stealing pieces from my husband’s wardrobe (he does have some of the best vintage t-shirts). I’m also big on fabrications and quality which plays a big part on how a garment will last and wear-in. The hemp, linen and organic cotton part of our collections is growing each season which is exciting as we move into a more aware, transparent and sustainable way of manufacturing. I like pieces to last, I like creating pieces that are your go-to item, your reliable garment that makes you feel comfortable and yourself. 5. COLOURS THAT ARE INSPIRING YOU THIS SEASON / COLOURS YOU ARE DRAWN TO IN GENERAL? Muted, muddy colours, faded and earthy, shades of black and vintage inspired blues for denim. 6. WHO ARE YOUR STYLE INSPIRATIONS? Street style is a huge inspiration for me, I also love seeing what everyone at work wears, we have a very creative team and I love seeing how they put their outfits together. I find so much inspiration in someone who is confident in what they are wearing. It could be jeans/tshirt or dresses and suiting. Designing clothes to feel confident and comfortable in is my main aim. 7. WHO ARE YOUR MUSES? Geena Davis and Susan Sarandon (Thelma and Louise) Erin Wasson Chloe Sevigny 8. FAVOURITE MUSIC TO DESIGN TO? Kate Bush, Air, Alice Ivy, Chris Isaak, Alice in Chains, XX, Bruce Springsteen……RANDOM! 9. WHAT DO YOU LOVE ABOUT LIVING IN BYRON? It's paradise and I can get a turmeric late anywhere.
An evening for the neighbors of Brunswick picture house to remember or want to forget as vintage choppers and their hardened riders roar in from up and down the coast to catch longtime Thrills pal Timo Tigerblood’s latest film “Halfway to Nowhere”. An impressive display of old Harley’s built by some legends of the scene gathered, slowly taking over the street. Plenty of beers were served courtesy of Young Henrys as crew listened to the heavy drones of Gory and Crispy playing live in the yard, mingling and chatting bike before the movie. “Not looking to get lost but for one brief moment I knew exactly where I needed to go and my motorcycle was going to get me there”… As the lights where dimed and Bruns picture house filled over capacity, everyone cheered Timo into the beginning of his film. Shot in Australia's own deep south, across the Bass straight all the way through Van Diemen's Land. Timo always dreamed of exploring his own backyard after traveling the world and set his sights on Tasmania. Through his film, he explores the barren landscapes and rugged wilderness, through the occasional volatile weather... his goal - to capture these machines in an environment void of modern objects. Whether you were a bike enthusiast or not Halfway to Nowhere was an adventure start to finish, showed the trials and tribulations of riding old motorcycles for long distances and showcased the stunning natural beauty Tasmania has on offer. With the film done and dusted I’m sure all involved are excited to see what trip Timo has planned next and the movie to follow it. If you missed the film it will be up online for purchase here.
KEAWe all flew into Hilo one night and headed up to my family’s property on the Haumakua coast. We spent the next few days driving all over the island exploring and stopping to shoot at some of our favorite spots. We had a really good time, it’s sick to be able to work & collaborate with my best friends and a brand I really dig. Q. Last record you played? A. My bestie played me The Pleasure Principle, Gary Numan Q. How would you describe your style? A. Rogue? Haha my wardrobe is pretty all over the place as I thrift a lot of my clothes. I definitely go through fazes but I guess I’ve been dressing pretty androgynous lately. Q. Your ideal day off in Hawaii includes? A. Honestly grinding good food, hiking through the jungle, reading a good book, ending the day at the beach for sunset & a spliff, going to sleep early Q. Tell us something about yourself not many people know? A. My first name is Annie 🤓😎 Q. How did you meet Jenah and Mahina? A. Jenah & I met in middle/high school & I met Mahina maybe 7 years ago through mutual friends. Q. What do you like the most about shooting the girls? A. Jenah & I have been switching off shooting each other for more than a decade, and Mahina since I’ve met her as well, so it feels really natural at this point. Q. Tell us about Hawaii, what inspired these photos. A. I was inspired by its diverse climate zones, sweeping landscapes, and old plantation charm. Q. What types of music do you like to play when shooting? A. I can’t even begin to describe my music taste, but while shooting definitely stuff you can move to and whatever fits the vibe. I feel like we’re dancing around half the time while shooting. Q. Tell us what you dig about THRILLS? A. Thrills’ vibe is raw but also classic. And the quality of everything is really fucking good. Their color tones and cuts are really flattering, I could honestly wear their stuff every day. MAHINA Q. How did you start shooting with Kea and what drew you guys to become friends? A. Kea and I become best friends when I was 15. She was/is super cool with amazing style and I was/am obsessed with her. Taking photos was just something we liked doing and eventually became something were “good” at. A. What do you like most about shooting with Kea? Q. I love shooting with her because it feels natural and she knows what looks good so she guides me to get the best shot. She keeps it fun and light. A. How did you get drawn into the fashion industry? A. I don't really know if I would consider myself to be in the fashion industry but I love clothes because you can find dope shit at thrift stores for 5 dollars and express yourself in epic ways. Q. What kinds of music do you like to listen to while you shoot? I like to listen to rap during shoots because it puts me in the zone of feeling like a bad ass and I stop worrying about what I look like and start feeling like A$AP Ferg. Q. Tell us what you dig about THRILLS... A. The tomboy vibe. I can wear Thrills comfortably every day because the natural tones and soft tees can be worn with anything and the swim is the perfect cut and fabric to leave you feeling sexy and stylish. I guess you could say the neutral color tones is my favorite thing about thrills.
We chat with Jess Kohl one of our fav London based photographers while she hung out & snapped some THRILLS on her good friend and model Sydney Lima one cold morning at her home in the city 🖤 Q. 3 words that sum you up?A. Existential angst forever. Q. Last record you played?A. Pretty Big Mouth - Count FiveQ. How would you describe your style? A. A mix of 50’s Americana, Supreme and goth memorabilia. Q. Stuff to do in London on a Sat night? A. Anything that doesn’t involve dancing - I like the hammam (Turkish baths) in Dalston.Q. Tell us something about yourself not many people know?A. I’m in the process of making a feature-length documentary about the traveler punk scene in the Philippines. Q. How did you meet Sydney? A. We have lots of mutual friends, but I think we actually met after Sydney saw my ‘Friends of the Dead’ series - she’s into cemeteries as well and wanted one of my prints. Q. What do you like the most about shooting Sydney? A. It always feels like we're creating something together. We have similar aesthetics and we get each others’ references. Q. Tell us about your place, what inspired these photos? A. I wanted to shoot a story that reflects the environment in London right now. It's freezing! I love cold colors, blues, and greens and my home is full of them. Q. What types of music do you like to play when shooting somewhere such as your own home? A. I was playing my one playlist that I just keep adding to - some of my favorites are Suicide, Lee Hazelwood, Rowland S Howard, The Gun Club, Daniel Johnston, Count Five, The Seeds, Modern Lovers. Q. Tell us what you dig about THRILLS? A. I really like the THRILLS aesthetic and feel it matches with my own - the old school biker style graphics, the use of skulls - and as an Australian brand, it appeals to me cos it makes me think of hot weather!
Our latest collection features the ever classic destroyed & detailed denim paired back with moody tones and vintage patterns to take you back to the summer of your youth. Each piece is curated with THRILLS unique vision in mind, carrying our love for vintage motorbikes as well as our hometown beach roots into each design. We went one step further this season and created our largest denim range yet, from the highest quality denim in vintage inspired colourways. The latest collection has all the pieces to get you to paradise this summer, or at least, somewhere nearby. SHOP HERE
Meet Cass our Marketing Co-ordinator & in-house dog whisperer 🐶 Cass is often seen around THRILLS surrounded by small floof ☁️ balls that resemble a mix of Lassie x Ratfink... 💚🐭💚 She takes a mean polaroid and is also a member of NSYNC 👬 Read more about Cass & her Spring 17 staples below... Q. 3 words that sum you up? SMALL AND AGRESSIVE Q. Role at THRILLS? MARKETING CO-ORDINATOR / DOG WHISPERER Q. Last record you played? GOLDCLASS - DRUM Q. How would you describe your style? 90'S BOY BAND & SOMETHING PINK. MY FAVOURITE PICKS FROM SPRING ARE THE THELMA'S IN RECKLESS BLUE AND THE RED STRIPE TEE. Q. Tell us something about yourself not many people know? I'VE NEVER MET A DOG THAT DIDN'T LOVE ME